FIDM President Tonian Hohberg initially found Trend Institute of Design & Merchandising (FIDM) in 1969. It is now one of the top 20 trend schools in USA. FIDM's mission is targeted on program that features creative and leadership abilities to produce participants for a global industries of style, Arts, Style and Entertainment. (FIDM, 2013) The article below emphasizes on how FIDM positions on its own in the education industry.
The strategy of dividing the market in homogenous group is referred to as segmentation. Devoid of marketing segmentation, companies or education companies such as FIDM would not be able to devise an industry strategy as they do not have a spotlight on whom their target audience would be (Bhasin, 2011).
FIDM's market segments are the following:
| |Segmentation Variables | |Personnel |Staff are knowledgeable and supporting | | |FIDM gives a staff member that is certainly dedicated to aiding FIDM's Worldwide Students with their visa | | |needs | | |FIDM presents numerous support services which include orientation, student activity group meetings, and social | | |exchange occasions. | |Services |Provides financial aids or scholarships for those who needs fund assistance | | |Graduates may have an opportunity upon joining вЂProject Runaway' | |Image |One of the top20 fashion educational institutions in USA...
References: Bhasin, H. (2011, February 15). What is Positioning. Retrieved May 8th, 2013, from http://www.marketing91.com/positioning-2/
Fashion Institude of Style and Merchandising
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